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Keyword Optimisation - How To Discuss

By Sophia Dalton

Keyword Optimisation

The process of inserting specific keywords into specific locations in a web document (such as the title tag, meta description, and URL) to improve search engine rankings.

Literal Meanings of Keyword Optimisation

Keyword:

Meanings of Keyword:
  1. Any word used as a key for a code.

  2. Any word used in a reference book to refer to other words or other information.

  3. A reserved word used to identify a specific command, function, etc.

  4. Any word that occurs more often than usual in the text.

  5. To tag with keywords, for example to facilitate the search.

Optimisation:

Meanings of Optimisation:
  1. The design and operation of a system or process to make it the best it can be in some way.

Keyword Optimisation